Wednesday, April 04, 2012
4:30 PM - 6:15 PM
La Kretz Hall 110

About the Talk

Ever since we began talking to each other, telling stories has been the most powerful way to capture attention, engage an audience, and motivate them to act. Steadily advancing technology keeps handing us shiny new tools to communicate faster and farther ­ think iPhones and Twitter to name just two ­ but in our fervor to remain current (and appear professional) we often ignore our natural inclination to tell a good story. In ³The True Nature of Storytelling,² Andy Goodman will explain why he believes narrative remains the single most powerful communication tool you possess, and he will offer specific ways you can use stories to help solve environmental problems.

About the Speaker

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. Andy has been invited to speak at Harvard¹s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train a thousand volunteers who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center, an online school, to help do-gooders do better. To learn more about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.