Greening Business for the Green Consumer: Social Media, Advertising, and Hollywood

Greening Business for the Green Consumer: Social Media, Advertising, and Hollywood

This Corporate Partners Program Workshop will be followed by a celebration for the Class of 2012 Leaders in Sustainability Graduate Certificate Program.

Saturday, May 12th, 2012

200 DeNeve Drive, Covel Commons

West Coast Room, UCLA

The green marketplace is now a $200 – $400 billion endeavor and growing.  How can companies best capitalize on and implement green marketing strategies to deliver both sound profits and a healthier planet? Please join us for this panel discussion to explore how corporations can better connect with green consumers, with a particular emphasis on Southern California’s economic engines entertainment, recreation and tourism.

With…

 

Joe Baratelli

Executive Creative Director

Rubin Postaer and Associates

Steve Boyd

General Manager, North America

Tern Bicycles

Magali Delmas

Professor of Management

UCLA Institute of the Environment and Sustainability

UCLA Anderson School of Management

Debbie Levin

President

Environmental Media Association

This event will be followed at 3:00 p.m. by the graduation of our Class of 2012 Leaders in Sustainability. Please join us for the following keynote speaker:

Gary Lawrence

Chief Sustainability Officer

AECOM Technology Corporation

Sponsors: Center for Corporate Environmental Performance, Leaders in Sustainability