Doing Well by Doing Good: What can Business Learn from Social Entrepreneurship?

A Corporate Partners Program and Leaders in Sustainability Event

Wednesday, May 14th, 2014


1158 Portola Plaza Building

460 Portola Plaza

Los Angeles, California 90095

RSVP by May 7th

1:00PM    Panel Discussion

While people traditionally associate social impact with non-profits and charities, in recent years a new breed of entrepreneurs are focusing on pursuing social impact through business expertise. In this workshop, we will learn from academic experts and social entrepreneurs how social entrepreneurs use their know-how and business savvy to make the world a better place, and how social entrepreneurship can change the way we think about business more generally.

Carrie Norton, Founder & CEO Green Business BASE CAMP

Carrie Norton is Founder and CEO of Green Business BASE CAMP, a global entrepreneurial education company serving early stage green business and clean-tech entrepreneurs and corporate entrepreneurs. Carrieā€™s strategic career choices have offered perspectives in sustainable business and entrepreneurship, including roles at the World Business Council for Sustainable Development, Garage Technology Ventures and Idealab. Most recently, Carrie spent 8 years as an executive in the commercial solar power industry, where she served early-adopting clients including Google, Sony, and British Telecom among others. Carrie is a Catto Fellow of the Aspen Institute, Class of 2010. She co-founded the Sustainable Business Council of Los Angeles, and her community leadership also includes work with Grid Alternatives, Net Impact and a handful of private company advisory roles. She has served as an adjunct faculty member at the Graziadio School of Management at Pepperdine University. She earned an MBA from Thunderbird School of Global Management and a BA from Trinity University. Carrie speaks, consults and advises on topics related to innovation, entrepreneurial education and the triple bottom line. Carrie lives in Los Angeles and travels the globe in an effort to expand the sustainable innovation community.

Chris Brereton, Founder, PwrdBy

The former front man of a rock and roll band, turned lead graphic designer, turned marketing director of a Fortune + company, turned tech-for-good evangelist and founder of PwrdBy, all by the ripe old age of 29. Christopher sits at the forefront of a rapidly-growing mobile technology industry centered around nonprofit and social good. You might find him at the beach, painting, singing, drinking a beer at his favorite local dives, enjoying Sunday-Funday, hosting events or speaking passionately at nonprofit, technology or Social Good conferences.

Charles J. Corbett, Professor of Management and Sustain Operationability, UCLA Anderson School of Management

Charles Corbett is a Professor in Decisions, Operations and Technology at UCLA Anderson School of Management. His research and teaching focus on the interfaces between operations management, sustainability, and entrepreneurship. His environmental work revolves around examining links between good business practices and environmental protection. This has included studying the effects and global diffusion of ISO9000 and ISO14000 and of the LEED green building standards; the way in which supply contracts are changed from volume-based to service-based to align incentives between suppliers and buyers; the environmental footprint of a project-based industry such as the motion picture and television industry; and adoption of energy-efficiency practices in small and medium-sized businesses. His research in entrepreneurship focuses on how for-profit and non-profit entrepreneurs and small business owners make decisions and run their organizations on a day-to-day basis. His earlier work has focused mostly on how contracts can help improve coordination between buyers and suppliers, whether related to inventory control, service contracts or project management.

Megan Rast, Environmental Sustainability Director, Sony Pictures Entertainment

Megan is focused on scaling strategic sustainability/CSR solutions inside of companies, from across the spectrum of ideation, collaboration, sell-in and implementation. Mostly focused on the “a-ha” moments that prove Kermit wrong…if you do it right, it can be easy to be green.

3:00PM    Honoring the Leaders in Sustainability Graduates

Join us in celebrating sustainability at our end of the year networking event. UCLA’s Leaders in Sustainability, past and present, will be recognizing this year’s graduating class. This is a wonderful opportunity to hear a great speaker, talk with LiS alumni and mingle with your colleagues interested in sustainability related issues.


Bhagwan Chowdhry, Professor of Finance, UCLA Anderson School of Management
“Today is Ten Times More Important than Tomorrow”

Bhagwan Chowdhry is a Professor of Finance at UCLA Anderson where he has held an appointment since 1988. Professor Chowdhry has also taught at the University of Chicago, University of Illinois at Chicago, the Hong Kong University of Science and Technology, and the Indian School of Business. He received his Ph.D. in 1989 from the Graduate School of Business at the University of Chicago. He also has an M.B.A. in Finance from the University of Iowa and a B.Tech. in Mechanical Engineering from Indian Institute of Technology. Microfinance has been his recent teaching, research and applied interest. He has supervised several MBA student projects in Microfinance in the last several years and has taught an undergraduate seminar class and an MBA elective on the subject. Professor Chowdhry has recently proposed Financial Access at Birth (FAB) initiative in which every child born in the world is given an initial deposit of $100 in an online bank account to guarantee that everyone in the world will have access to financial services in a few decades.His current research proposes creating new securities called Social Impact Guarantees (SIGs) that will align the interests of commercial and socially-conscious investors in jointly funding projects with social impact.

Cocktail Reception to Follow

This event is sponsored in part through the generous support of the Graduate Student Association Sustainable Resource Center.