The Wine Consumer Research Team, led by Institute of the Environment Professor Magali Delmas, is researching consumer attitudes and perceptions towards wines, how informed consumers are on certification processes, and how wine producers can make their labels more appealing. The results will help the team better understand wine consumer behavior and evaluate which attributes of a label are most important for attracting customers. The findings will be helpful to the California Wine Industry.

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Published: Tuesday, May 04, 2010