Design for the Circular Economy in the Ecological Century

An Oppenheim Lecture with William McDonough, Chief Executive, McDonough Innovation


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Architect, designer, and author William McDonough is a pioneer of sustainable design and development at all scales—products and packaging to cities and regions. He is a founder/co-founder of MBDC, William McDonough + Partners, and McDonough Innovation, as well as the Cradle to Cradle Products Innovation Institute. He co-created the Cradle to Cradle® framework for design, which allows products of human creation to embody endless resourcefulness. McDonough will share his vision for a world of abundance, where the very concept of waste has been eliminated, where we are all waging peace through commerce, and where—in his words—Endless is More. He will address how these ideas apply to Los Angeles and Southern California.

Learn more about William McDonough’s professional background on LinkedIn.

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Co-Hosted by: UCLA Grand Challenges, California Center for Sustainable Communities at UCLA, and the Los Angeles Regional Collaborative for Climate Action and Sustainability (LARC)