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Nudges Gone Wrong: A program designed to reduce energy consumption persuaded some Republicans to consume more.

A study by IoE Professor Matthew Kahn about providing feedback on residental energy consumption is discussed in Slate magazine.

Nudges Gone Wrong: A program designed to reduce energy consumption persuaded some Republicans to consume more.

UCLA economists Matthew Kahn and Dora Costa analyzed the impact of an energy-conservation program in California that informed households about how their energy use compared with that of their neighbors. While the program succeeded in encouraging Democrats and environmentalists to lower their consumption, Republicans had the opposite reaction.

Read the full article in Slate Magazine by Ray Fisman here.

Published: Friday, April 23, 2010

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