Are the Japanese more willing to sacrifice for conservation? Japan is urging its citizens to conserve electricity. Would the same tactics work in the US?
In Japan today, there an increasingly urgent effort to conserve on electricity consumption. While most economists would suggest that the price mechanism could be used to discourage use (see Frank Wolak's study), an alternative strategy is peer pressure, "shame and ostracism" and relying on guilt. UCLA scholars have been studying how UCLA students respond to information about their relative electricity consumption to see if our impressive students can be nudged to change their behavior.
To read the full blog entry in the Green Economics section of the Christian Science Monitor click here.