Greening Business for the Green Consumer: Social Media, Advertising, and Hollywood

Thursday, May 10, 2012
1:00 PM – 3:00 PM
200 DeNeve Drive, Covel Commons, West Coast Room, UCLA
Registration Required – RSVP Here

The green marketplace is now a $200 – $400 billion endeavor and growing.  How can companies best capitalize on and implement green marketing strategies to deliver both sound profits and a healthier planet? Please join us for this panel discussion to explore how corporations can better connect with green consumers, with a particular emphasis on Southern California’s economic engines entertainment, recreation and tourism.

Joe Baratelli
Executive Creative Director
Rubin Postaer and Associates

Steve Boyd
General Manager, North America
Tern Bicycles

Magali Delmas
Professor of Management
UCLA Institute of the Environment and Sustainability
UCLA Anderson School of Management

Debbie Levin
Environmental Media Association

This event will be followed at 3:00 p.m. by the graduation of our Class of 2012 Leaders in Sustainability. Please join us for the following keynote speaker:

Gary Lawrence
Chief Sustainability Officer
AECOM Technology Corporation